Sans Normal Perir 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection, 'Jouter Sans' by Groteskly Yours, 'MVB Embarcadero' by MVB, 'Core Sans NR' by S-Core, and 'Eloquia' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, playful, impact, approachability, clarity, modernity, display strength, rounded, soft corners, bulky, compact counters, high impact.
A heavy, rounded sans with chunky strokes and broad, open silhouettes. Curves are smooth and full, with softened joins and a generally geometric, built-from-circles feel, while straight stems stay firm and vertical. Counters tend to be compact (notably in B, P, R, a, e), and terminals are clean and blunt rather than tapered. The lowercase is straightforward and sturdy, with a single-storey a and g, short ascenders/descenders, and a consistent rhythm that keeps word shapes dense and solid.
This font is well suited to headlines, posters, and display typography where mass and clarity are needed. It can work effectively for branding and packaging that benefits from a friendly, modern presence, as well as signage and short callouts where strong visibility matters more than delicate detail.
The overall tone is bold and upbeat, projecting confidence without feeling harsh. Rounded construction and compact counters give it a friendly, approachable voice with a contemporary, slightly sporty energy.
The design appears intended to deliver maximum impact with a clean, approachable silhouette—combining geometric roundness with sturdy, no-nonsense stroke endings to stay legible and assertive in display settings.
At large sizes the weight creates strong black/white patterning and very even color, while in longer lines the dense counters can make text feel compact and emphatic. Numerals match the same robust, rounded construction, with simple, highly legible forms.