Slab Square Hiho 3 is a bold, wide, monoline, upright, normal x-height font visually similar to 'Nayanika Slab' by ArimaType, 'Fried Chicken' by FontMesa, 'Hefring Slab' by Inhouse Type, 'Sharp Slab' by Monotype, 'Pragmatica Slab Serif' by ParaType, 'Marmo' by Stefano Giliberti, and 'Helserif' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, labels, signage, sturdy, confident, utilitarian, retro, authoritative, impact, durability, clarity, traditional tone, display strength, blocky, square-cut, compact counters, high contrast (ink-to-sh, mechanical.
A heavy, square-shouldered slab serif with firm vertical stress and mostly even stroke weight. Serifs are broad and blunt with flat, squared ends, producing strong cornered joins and a compact, engineered silhouette. The rounds (C, O, S, G) stay fairly geometric and robust, with tight counters that reinforce a dense, high-impact texture. Lowercase forms are solid and straightforward, with a single-storey “g” and “a” that keep the tone practical; punctuation-like details (dots and terminals) read as crisp and minimally shaped.
This style is well suited to headlines, short paragraphs, and display settings where high contrast against the page and strong letterforms improve impact. It can also work effectively for branding, packaging, and signage that benefit from a sturdy, traditional slab-serif voice.
The overall tone is sturdy and no-nonsense, with a workhorse confidence that feels familiar and slightly vintage. Its squared terminals and dense color suggest an industrial, editorial voice—assertive without being ornamental.
The design appears aimed at delivering maximum legibility and authority through broad slabs, compact counters, and square-cut terminals. It prioritizes a durable, pragmatic look that holds up in bold typographic compositions and attention-grabbing copy.
The rhythm is tight and consistent across capitals and lowercase, giving paragraphs a strong, dark typographic color. Numerals match the same blocky, squared construction, which helps maintain a uniform presence in mixed text.