Sans Normal Ombap 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Passenger Sans' and 'Passenger Sans Cyrillic' by Indian Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, clean, friendly, utilitarian, impact, clarity, modernity, simplicity, geometric, rounded, blocky, compact, high-impact.
A heavy, geometric sans with compact proportions and large counters that keep the letters open despite the dense weight. Curves are built from smooth, near-circular bowls (notably in C, G, O, and lowercase e), paired with straight, sturdy stems and simple joins. Terminals read mostly flat and squared-off, with minimal modulation and a consistent stroke rhythm. The lowercase shows single-storey a and g, a round dot on i/j, and a short-armed r, reinforcing a straightforward, contemporary construction; numerals are similarly broad and sturdy, with clearly separated forms.
Best suited to headlines, display typography, and branding where strong shapes and quick readability are needed. It also works well for signage and packaging systems that benefit from a clean, geometric voice and robust letterforms.
The overall tone is direct and contemporary, projecting solidity and clarity rather than delicacy. Its rounded geometry adds a friendly, approachable edge while the dense weight keeps it assertive and attention-grabbing.
The font appears designed to deliver a modern, geometric sans feel with maximum impact and dependable clarity. Its simplified forms and open counters suggest an intention to stay readable and consistent across bold, attention-focused applications.
The design favors simple, highly legible silhouettes and generous interior space, which helps maintain readability in short lines and large sizes. Curved letters stay smooth and uniform, while diagonals (V, W, X, Y) are wide and emphatic, contributing to a strong headline presence.