Sans Normal Obnow 12 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'FF Real Head' and 'FF Real Text' by FontFont (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, punchy, modern, impact, legibility, approachability, modernity, clarity, geometric, rounded, compact, blocky, clean.
A heavy, geometric sans with broad proportions and rounded, circular bowls. Terminals are predominantly square-cut, while curves stay smooth and consistent, creating a sturdy, even texture across lines. Counters are relatively open for the weight, and the rhythm feels stable and deliberate, with simple construction and minimal stroke modulation. The lowercase shows a straightforward, single-storey approach in several forms, reinforcing a clean, contemporary silhouette.
Best suited to headlines, posters, branding, packaging, and signage where maximum impact and clarity are needed. It can work for short UI labels or calls-to-action when you want a strong, friendly voice, but it is most effective in display settings rather than long-form text.
The overall tone is bold and approachable, combining friendliness from the rounded forms with a no-nonsense solidity from the blunt endings. It reads as energetic and attention-grabbing rather than refined, with a distinctly contemporary, slightly sporty personality.
The design appears intended to deliver a high-impact geometric sans that stays approachable through rounded structure and open counters. It prioritizes bold legibility and a contemporary tone, aiming for strong performance in prominent, attention-driven typography.
The numerals and capitals share the same robust, geometric logic, producing strong shape recognition at display sizes. In continuous text, the dense color and wide letterforms create an assertive presence, making spacing and line length feel especially important for comfortable reading.