Sans Normal Obrol 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Panton Rust' by Fontfabric, 'Passenger Sans' and 'Passenger Sans Cyrillic' by Indian Type Foundry, 'Basic Sans Narrow' by Latinotype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, retro, playful, confident, impact, approachability, display legibility, brand voice, rounded, chunky, soft corners, compact, heavy terminals.
A compact, heavy sans with rounded geometry and softly blunted corners that keep the color dense but not harsh. Curves are broad and smooth, with minimal stroke modulation and large interior counters that help maintain clarity at display sizes. Proportions lean wide and stable, with sturdy verticals and slightly squarish rounds; joins and terminals read as thick, simplified shapes rather than crisp cuts. The lowercase is straightforward and sturdy, with a single-storey “a” and “g,” a round i/j dot, and short, robust arms that emphasize a blocky rhythm.
Best used where impact and immediacy matter: headlines, posters, signage, packaging, and bold branding systems. It can also work for short bursts of UI or social graphics when a friendly, emphatic voice is needed, especially in larger sizes where counters stay readable.
The overall tone is upbeat and approachable, with a big, poster-like presence that feels contemporary yet slightly throwback. Its soft rounding and dense weight create a friendly confidence, making it well-suited to bold, attention-forward messaging without feeling aggressive.
The design appears intended to deliver maximum visual weight with approachable, rounded construction—prioritizing strong silhouettes, quick recognition, and a contemporary display voice for branding and editorial emphasis.
At text sizes the heavy weight and tight interior shaping can create strong texture, while at larger sizes the generous curves and open counters become more distinctive. Numerals are bold and simple with clear silhouettes, matching the chunky, high-impact letterforms.