Sans Normal Dogoj 12 is a light, very wide, low contrast, upright, normal x-height font visually similar to 'Peridot Latin' and 'Peridot PE' by Foundry5 (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, ui display, modern, clean, airy, friendly, minimal, clarity, modernity, approachability, minimalism, display impact, geometric, rounded, monoline, open counters, generous spacing.
A monoline sans with broad, horizontally oriented proportions and smooth, geometric curves. Strokes stay even throughout, with rounded terminals and consistently softened joins that keep the texture light and open. Circular forms (O, C, G, Q, o, e) read as near-elliptical with generous counters, while straight-sided letters maintain a calm, measured rhythm. Numerals follow the same wide, simple construction, with clear, uncluttered shapes and ample interior space.
Best suited to headlines, logos, and brand systems that want a clean, modern presence with a softer edge. The wide proportions and open counters also make it a strong choice for large-size UI, signage, and packaging where clarity and spaciousness are desirable.
The overall tone is contemporary and approachable, combining a minimalist structure with soft rounding that avoids severity. Its wide stance and open shapes create an easy, breathable feel that reads as calm, friendly, and slightly futuristic without becoming stylized.
The design appears intended to deliver a modern geometric sans that feels light and open, emphasizing rounded construction and generous internal space for clarity at display sizes. Its restrained detailing suggests an aim for versatile, contemporary communication rather than a strongly retro or highly technical look.
In text, the wide set and open apertures produce a spacious line color that benefits from comfortable tracking and generous line spacing. Round letters stay prominent, while diagonals (A, V, W, X, Y) remain crisp and straightforward, reinforcing a clean, geometric voice.