Sans Normal Jiruh 1 is a regular weight, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, logotypes, posters, packaging, children’s, playful, retro, whimsical, friendly, futuristic, standout display, playful branding, retro feel, soft geometry, rounded, soft, bulbous, curvy, bouncy.
A rounded sans with exaggerated horizontal proportions and soft, swelling curves. Strokes show gentle modulation, with teardrop-like terminals and scooped joins that create a fluid, almost brushy silhouette while remaining clean and solid. Counters are generally open and circular, and many forms lean on broad ovals and crescent-shaped cuts, giving letters a buoyant, inflated feel. Spacing and widths vary noticeably across glyphs, adding a lively rhythm in words, while maintaining consistent curve logic and smooth contours.
Best suited for display settings where personality matters: headlines, branding and logotypes, posters, packaging, and short promotional copy. It can work well for playful or nostalgia-leaning themes, entertainment materials, and youth-oriented communication, especially at medium to large sizes where the curvy details are clear.
The overall tone is playful and slightly retro-futuristic, with a cartoon-like friendliness and a relaxed, informal energy. Its wide, cushioned shapes read as approachable and humorous rather than technical or severe, lending text a distinctive “fun display” character.
The design appears intended to deliver a distinctive, rounded display voice with a strong sense of motion and softness. By combining wide proportions, circular construction, and gently modulated strokes, it aims to stand out quickly and communicate friendliness and fun in branding and headline contexts.
The numerals and capitals share the same rounded geometry and soft terminals, keeping the set cohesive. Some letters feature distinctive interior cuts and sweeping arms (notably in forms like G, J, K, R, and S), which increases personality and makes the design more expressive at larger sizes.