Sans Normal Jiruh 3 is a bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, logos, children’s media, playful, whimsical, retro, cartoonish, friendly, display impact, brandable, playfulness, distinctiveness, rounded, soft, bulbous, tapered terminals, ink-trap notches.
A rounded, heavy sans with broadly inflated bowls and a smooth, brush-like contour. Strokes maintain a mostly even thickness but regularly taper into pointed, teardrop terminals, creating crisp ends on otherwise soft shapes. Many letters include small inward notches and cut-ins at joins and curves, giving the counters a pinched, sculpted feel rather than a purely geometric construction. Curves dominate, with minimal straight segments, and overall spacing reads open and airy thanks to the expanded forms and generous internal counters.
This font is best suited to short, high-impact settings such as headlines, posters, packaging, and logo wordmarks where its rounded mass and pointed terminals can be appreciated. It also works well for playful editorial callouts and children’s or entertainment-oriented branding, while extended body text may feel busy due to the sculpted notches and energetic terminals.
The letterforms convey a playful, slightly mischievous energy—friendly and approachable, with a hand-cut or cartoon title-card flavor. The sharp, flicked terminals add motion and personality, keeping the tone lively rather than neutral or corporate.
The design appears intended to provide a bold, friendly display voice that mixes soft, rounded geometry with sharper, stylized terminals for character. It prioritizes personality and recognizability, aiming for an expressive, brandable look that stands out in titles and signage.
The uppercase and lowercase share a consistent rounded skeleton, while distinctive terminals and occasional internal cut-ins provide texture across the set. Numerals follow the same inflated, curvy logic, designed to match display use rather than strict tabular regularity.