Sans Normal Madih 7 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk W1G' by Berthold, 'Peridot Latin' and 'Peridot PE' by Foundry5, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, display ads, sporty, assertive, dynamic, modern, punchy, high impact, convey motion, modern branding, headline emphasis, slanted, rounded, heavyweight, compact counters, blunt terminals.
A heavy, slanted sans with broad proportions and a strong, forward-leaning stance. Letterforms are built from rounded, geometric curves paired with blunt, sheared terminals that reinforce the italic direction. Counters are relatively compact, with sturdy joins and smooth bowls; strokes stay consistent enough to read as a single, solid mass in text. The lowercase shows single-storey constructions (notably a and g), round dots, and a straightforward, contemporary skeleton, while numerals are wide and weighty with clear, simplified shapes.
Best suited to large-scale display settings where impact and speed are desirable—headlines, posters, and promotional graphics. It also fits sports and streetwear branding, bold packaging, and short, emphatic statements in digital ads. For longer passages, it will typically work better in short bursts or with added spacing due to its dense texture.
The overall tone is energetic and forceful, with a distinctly athletic, performance-oriented feel. The combination of wide forms, strong weight, and pronounced slant gives it urgency and momentum, reading as confident and attention-seeking rather than quiet or delicate.
The design appears intended to deliver maximum visual punch with a modern, geometric foundation, using a strong slant and wide proportions to communicate motion and confidence. It prioritizes bold presence and quick recognition over delicate detail, aiming for a contemporary, energetic voice.
In the sample text, the dense black color and slanted rhythm create high impact, but tight interior spaces mean it benefits from generous tracking and line spacing at larger sizes. The wide, rounded forms keep the texture friendly despite the aggressive weight, making it feel more contemporary than industrial.