Sans Normal Madir 10 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Miura' by DSType and 'Matrice' and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, playful, punchy, sporty, friendly, dynamic, impact, energy, approachability, modernity, motion, rounded, soft corners, slanted, compact apertures, high-ink.
A heavy, right-slanted sans with broad proportions and strongly rounded geometry. Strokes are thick and consistent with subtly softened corners, giving counters a smooth, inflated feel. Curves dominate the construction (notably in C, O, Q, and the numerals), while diagonals (A, K, V, W, X, Y) are wide and stable. Terminals are clean and blunt rather than tapered, and several lowercase forms show compact apertures and sturdy joins that keep texture dense at larger sizes.
Best suited to headlines, short slogans, and display typography where its width and weight can carry impact. It works well for energetic branding, sports and lifestyle graphics, packaging, and promotional materials where a friendly but forceful voice is desired. For longer text, it will be most comfortable at larger sizes with generous spacing.
The overall tone is upbeat and energetic, with a confident, athletic lean. Its rounded shapes read friendly and approachable, while the mass and width add a poster-like assertiveness that feels contemporary and attention-seeking.
The design appears intended as a bold, wide, slanted display sans that prioritizes immediacy and punch. Rounded construction and blunt terminals aim to balance strength with approachability, producing a contemporary voice optimized for attention-grabbing titles and logos.
In the sample text, the weight creates strong word shapes and a dark, even typographic color. The slant and wide stance help convey motion, while the relatively enclosed counters and heavy joins can make fine spacing feel tight in longer passages, favoring larger settings.