Sans Normal Makeb 5 is a very bold, very wide, medium contrast, italic, tall x-height font visually similar to 'HD Colton' by HyperDeluxe, 'Cairoli Now' by Italiantype, 'Nokia Expanded' by Lone Army, 'Fixture' by Sudtipos, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, display logos, sporty, punchy, confident, dynamic, loud, impact, speed, emphasis, modern display, branding, oblique, rounded, blocky, compact, tightly set.
A heavy, oblique sans with wide, blocky proportions and rounded, softened corners. Strokes are thick and fairly uniform, with smooth curves and minimal modulation, giving counters a slightly compressed, aerodynamic feel. The italic angle is assertive, and the overall rhythm is dense and energetic, with sturdy bowls and broad horizontals that keep forms readable at large sizes.
Best used for headlines and large display settings where its weight and slant can deliver immediate emphasis. It fits sports branding, energetic advertising, event graphics, and packaging that needs a bold, kinetic impression; in long passages it will feel dense, but it excels at short, high-impact lines.
The tone is forceful and high-energy, leaning into a sporty, action-forward voice. It feels contemporary and extroverted—more about impact and momentum than refinement—making it well-suited to bold statements and fast visual pacing.
The design appears intended to combine a modern, rounded sans skeleton with an aggressive oblique stance for maximum attention. Its wide stance and sturdy shapes suggest a focus on visibility, punch, and a streamlined, performance-inspired look.
Round letters like O and Q appear intentionally squashed into wide ovals, while diagonals (V, W, X, Y, Z) read as sharp, forward-leaning wedges. The numerals share the same muscular, rounded construction, maintaining a consistent, poster-ready presence across letters and figures.