Sans Normal Pumak 4 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Afical' by Formatype Foundry, 'Helvetica Now' by Monotype, 'Bassen' by SRS Type, and 'Fonetika' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids branding, logos, playful, friendly, chunky, bubbly, retro, warm impact, approachability, display clarity, brand distinctiveness, rounded, soft terminals, blunt, compact counters, heavy joins.
A heavy, rounded sans with inflated strokes and generously curved corners. Letterforms are built from simple, soft geometry with blunt terminals and minimal modulation, giving a solid, even color on the line. Counters are compact and openings tend to be narrow, which reinforces the dense, punchy silhouette. Overall proportions feel broad and stable, with squared-off curves in places (notably in bowls and shoulders) that keep the shapes tidy and consistent at display sizes.
Best suited to headlines, posters, packaging, and brand marks where strong presence and friendliness are desirable. It also works well for short UI labels, stickers, and social graphics, especially when text needs to feel welcoming and attention-grabbing rather than editorial.
The tone is cheerful and approachable, with a toy-like softness that reads as fun rather than formal. Its chunky mass and rounded details evoke a retro, snackable headline feel—confident, cute, and highly legible in short bursts.
The design appears intended to deliver maximum impact with soft, rounded forms—prioritizing warmth, clarity, and a distinctive chunky silhouette for display typography. It aims for a playful, brand-forward voice that stays clean and simple while remaining visually memorable.
Round glyphs like O/0 stay very circular and bold, while diagonals (V, W, X) keep the same soft-cornered treatment so nothing feels sharp. Figures follow the same friendly geometry, producing a cohesive set for bold numeric callouts.