Sans Superellipse Etlom 13 is a bold, very narrow, low contrast, italic, normal x-height font visually similar to 'Dean Gothic' by Blaze Type, 'Posterman' by Mans Greback, 'Opinion Pro' by Mint Type, 'Grand' by North Type, 'Amsi Grotesk' by Stawix, 'Maleo' by Tokotype, and 'Chairdrobe' by XTOPH (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, urgent, industrial, modern, condensed, impact, speed, space saving, modern branding, display clarity, forward-leaning, compact, rounded corners, high impact, tall proportions.
This typeface is a compact, tall-proportioned sans with a pronounced forward slant and strongly tightened letterfit. Strokes stay largely uniform, with rounded-rectangle curves and softened corners that keep bowls and counters smooth rather than sharp. Terminals are clean and mostly straight-cut, and the overall construction favors simplified, engineered forms with minimal modulation. The result is a dense, high-ink silhouette that maintains clear internal openings despite the narrow set.
Best suited to attention-grabbing headlines, posters, and compact branding where a dense, energetic texture is an advantage. It can work well on packaging and apparel-style graphics, and in short UI labels where vertical economy and quick recognition matter more than long-form comfort.
The overall tone feels fast and assertive, with a compressed rhythm and slanted stance that suggest motion and urgency. Its sturdy shapes and simplified geometry read as practical and contemporary, leaning toward a sporty, industrial voice rather than refined or delicate.
The design appears intended to deliver maximum impact in a narrow footprint while projecting speed and modernity. Its rounded-rectangle geometry and straightforward detailing prioritize consistency and legibility at display sizes, producing a confident, utilitarian presence.
Round letters and numerals take on a slightly squarish, superelliptical feel, which helps maintain consistency across the alphabet and figures. The tight spacing and tall caps amplify verticality, making the font feel especially compact in blocks of text.