Sans Normal Amgef 2 is a regular weight, wide, monoline, upright, normal x-height font visually similar to 'Cabira' by Hurufatfont, 'Gilmer' by Piotr Łapa, and 'Campton' and 'Neue Campton' by René Bieder (names referenced only for comparison).
Keywords: ui design, branding, headlines, signage, editorial, modern, clean, friendly, technical, neutral, versatility, clarity, contemporary branding, interface legibility, geometric simplicity, geometric, rounded, crisp, open apertures, even rhythm.
A clean sans with predominantly geometric construction and smooth, rounded curves. Strokes appear even and steady with minimal contrast, while terminals are crisp and largely squared off, giving the shapes a precise, engineered finish. Counters are generous and forms are open, supporting clear word shapes; the lowercase shows a single-storey “a” and “g” with straightforward, contemporary proportions. Overall spacing reads comfortable and stable, and the figures follow the same uncomplicated, legible structure as the letters.
Well-suited to interface work, product design, and digital dashboards where clarity and consistency matter. Its clean geometry also works for corporate branding, signage, and medium-to-large editorial settings where a neutral, contemporary sans is desired.
The overall tone is modern and practical with a mild friendliness from its rounded bowls and open counters. It feels neutral and trustworthy rather than expressive, suggesting clarity, efficiency, and everyday usability.
The design appears intended as a general-purpose geometric sans that prioritizes clarity and an even typographic rhythm. It balances a precise, constructed feel with approachable roundness to stay versatile across screens and print.
Round characters like O/C/G and the numerals lean toward circular geometry, while diagonals (V/W/X/Y) keep sharp, clean joins for a crisp rhythm. The punctuation and dot elements appear simple and unobtrusive, reinforcing a no-nonsense, contemporary voice.