Sans Normal Amgef 7 is a regular weight, wide, low contrast, upright, tall x-height font visually similar to 'Graphie' by Dharma Type; 'Garnison' by OzType.; 'Cogenta', 'Cogenta', and 'Cogenta Text' by SRS Type; and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: ui text, web body, product design, signage, presentations, modern, neutral, approachable, straightforward, clean, readability, clarity, versatility, neutrality, utility, open counters, clean terminals, smooth curves, crisp texture, even rhythm.
This is a clean sans serif with generous, open counters and a clear, even rhythm across letters and numerals. Strokes are smooth and consistently weighted, with rounded curve transitions and mostly squared, tidy terminals that keep the texture crisp. Proportions lean expansive and airy, and the lowercase appears relatively large against the caps, supporting a contemporary, screen-friendly silhouette.
It suits UI and product typography, dashboards, and web/app body text where steady rhythm and open forms help legibility. The font also works well for signage, presentations, and contemporary branding systems that need a neutral, modern baseline. Numerals look well-suited to general informational use such as labels, wayfinding, and data callouts.
The font conveys a modern, straightforward tone with a calm, neutral voice. Its open shapes and unpretentious construction feel approachable and functional rather than expressive or ornamental.
The design appears intended as a dependable, general-purpose sans that stays out of the way and prioritizes clarity. Its open apertures, steady spacing, and restrained detailing suggest it was drawn to perform consistently across interfaces and editorial settings without imposing a strong stylistic accent.
The uppercase forms read clean and geometric, while the lowercase maintains a compact, efficient construction that keeps word shapes clear at paragraph sizes. Overall spacing feels balanced, producing an even grayscale in the sample text.