Sans Normal Kuguw 15 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Ricardo' by Bureau Roffa, 'Sans Atwic Modern' by Caron twice, 'FF Infra' by FontFont, 'Nietos' by Melvastype, 'Reyhan' by Plantype, and 'Clear Sans Screen' by Positype (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, sportswear, sporty, confident, modern, dynamic, friendly, emphasis, momentum, clarity, modernity, approachability, slanted, rounded, compact, clean, sturdy.
This typeface is a slanted sans with thick, even strokes and smoothly rounded curves. Letterforms are built from simple geometric shapes, with broad counters, softened corners, and a steady, consistent rhythm across uppercase, lowercase, and numerals. Terminals are generally clean and straightforward, and the slant gives diagonals and joins a forward-leaning momentum without introducing calligraphic modulation.
It performs best in display settings such as headlines, brand marks, packaging, and promotional materials where a strong, forward-leaning voice is helpful. The clear shapes and open counters also make it suitable for short UI labels or wayfinding when used at comfortable sizes.
The overall tone is energetic and assured, combining a contemporary, functional feel with approachable rounded forms. Its slant and weight convey motion and emphasis, making it feel active and attention-getting rather than understated.
The design appears intended to deliver a modern, high-impact sans that reads quickly while adding motion through its slant. Rounded geometry and uniform stroke weight suggest a focus on clarity and versatility, with an emphasis on energetic display use.
Uppercase forms read compact and solid with generous bowls (notably in C, O, and G), while lowercase keeps simple, single-storey shapes where expected and maintains clear, open apertures for quick recognition. Numerals are sturdy and highly legible, with round figures like 0, 8, and 9 leaning on circular construction and consistent stroke weight.