Sans Normal Ollat 9 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Rabon Grotesk' by 38-lineart, 'AKsans' by AKTF, 'Phi' by Cas van de Goor, 'Hanley Pro' by District 62 Studio, 'Gotham' by Hoefler & Co., 'Gate A1' by ParaType, and 'Duty' by T-26 (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, modern, confident, friendly, clean, punchy, impact, clarity, modern branding, display strength, simplicity, geometric, rounded, even, solid, high impact.
A heavy, geometric sans with broad, even strokes and generously rounded curves. Counters are open and circular (notably in O, C, G, and e), with a steady rhythm and stable verticals that keep forms clear at large sizes. Joins and terminals read as clean and mostly straight-cut, while the overall drawing favors simple, constructed shapes; diagonals (K, V, W, X, Y) are sturdy and consistent, and the numerals are wide and highly legible.
Well suited for headlines, posters, and branding where a strong, clean presence is needed. The sturdy geometry and open counters also make it effective for signage and packaging, especially when set at medium to large sizes for maximum impact.
The tone is direct and contemporary, with a friendly geometric softness that keeps the weight from feeling harsh. It projects confidence and clarity, making it feel at home in modern branding and bold editorial moments where a straightforward voice is desired.
The design appears intended as a contemporary workhorse display sans: constructed from simple geometric principles, optimized for strong silhouettes, and tuned for clear, assertive communication across prominent touchpoints.
Spacing appears comfortable in display settings, and the strong black silhouette produces clear word shapes even in dense lines. The lowercase maintains a compact, functional feel with simple, single-storey forms where expected (a, g), reinforcing the geometric, no-nonsense character.