Sans Normal Orbuf 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Aspira' by Durotype, 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, and 'Avenir Next Paneuropean' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, impactful, modern, playful, attention, clarity, modernity, approachability, rounded, compact, high-ink, soft corners, geometric.
A heavy, rounded sans with compact proportions and dense color. Strokes are uniformly thick with minimal modulation, and curves are built from smooth circular geometry with softened joins. Counters are relatively tight, giving the letters a sturdy, space-efficient feel, while terminals are clean and mostly horizontal/vertical. The lowercase shows a single-storey “a” and “g”, rounded bowls, and simple, direct constructions that keep the rhythm even in large blocks of text.
Best suited to headlines and short-form display settings where a strong, clean voice is needed—such as posters, branding systems, packaging, and bold UI callouts. It also works well for signage and promotional typography where a compact, high-contrast-from-background silhouette helps grab attention.
The overall tone is bold and approachable—confident without feeling aggressive. Its rounded geometry and simplified forms add a friendly, contemporary character that reads as energetic and slightly playful, making it well-suited to attention-getting messaging.
The design appears intended to deliver maximum impact with simple, rounded constructions and a consistent stroke system, prioritizing immediate legibility and a friendly contemporary feel. Its compact counters and dense texture suggest a focus on display-forward communication rather than long-form reading.
The numerals follow the same rounded, compact logic, with sturdy shapes and small internal apertures that reinforce a strong typographic presence. In the sample text, the weight creates a solid headline texture and clear word silhouettes, though the tight counters suggest it will feel most comfortable with generous tracking and line spacing at smaller sizes.