Sans Normal Seloh 10 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, packaging, posters, headlines, friendly, casual, modern, approachable, clean, soften tone, everyday legibility, friendly branding, modern simplicity, rounded, monoline, soft terminals, open counters, humanist.
A rounded, monoline sans with soft terminals and gently squared curves that keep forms smooth without feeling overly geometric. Strokes are even and steady, with rounded joins and corners that give letters a cushioned, friendly silhouette. Counters are generally open and clear, and the overall rhythm is relaxed, with simple, legible shapes and minimal ornament. Numerals follow the same softened construction, staying consistent in stroke and curvature.
Well suited to interface labels, product branding, packaging, and other contexts that benefit from a friendly, non-intimidating voice. The clean, open shapes also make it workable for short-to-medium text blocks, while its rounded personality shines in headlines and marketing copy.
The tone is warm and informal, leaning friendly and approachable rather than technical or corporate. Its rounded construction reads optimistic and easygoing, making it feel conversational and contemporary.
The font appears designed to provide an easy-to-read, contemporary sans with softened edges, balancing straightforward legibility with a warm, personable character.
The design favors clarity through uncomplicated silhouettes and generous openings, while the rounded terminals keep the texture soft at both display and paragraph sizes. Diacritics or extended character behavior are not shown; the sample focuses on basic Latin letters and figures.