Sans Normal Ladog 13 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Jarvis' by Alan Smithee Studio, 'Passenger Sans' by Indian Type Foundry, 'Neue Haas Unica' and 'Neue Haas Unica Paneuropean' by Linotype, 'Monto Grotesk' by Lucas Tillian, 'Macklin' by Monotype, and 'Crique Grotesk' by Stawix (names referenced only for comparison).
Keywords: headlines, branding, posters, sports, packaging, sporty, dynamic, confident, modern, punchy, impact, motion, display, modernity, slanted, compact, rounded, heavy, energetic.
A heavy, slanted sans with broad, rounded counters and smooth, continuous curves. Strokes are thick and uniform with minimal modulation, and terminals tend to be clean and slightly softened rather than sharply cut. The italic angle is strong and consistent, giving letters a forward-leaning stance, while the overall proportions feel sturdy and compact with generous interior space in bowls like O, D, and P. The lowercase is bold and robust, with simple, single-storey forms and a straightforward rhythm that holds together well at display sizes.
Well-suited for attention-grabbing headlines, branding marks, and short bursts of text where impact matters more than long-form comfort. It fits especially well in sports, fitness, entertainment, and product packaging contexts that benefit from a bold, energetic voice.
The font projects speed and assertiveness, combining a friendly roundness with a forceful, headline-ready presence. Its pronounced slant and dense weight create a sense of motion that reads as sporty and contemporary rather than formal.
The design appears intended to deliver a bold, modern sans voice with a strong sense of motion, pairing rounded construction with a decisive italic lean for high-impact display typography.
Round letters maintain an even, stable silhouette, while diagonals (V, W, X, Y) emphasize the forward drive of the italic construction. Numerals match the letters in heft and slant, supporting a cohesive typographic color across mixed text.