Sans Normal Lorey 4 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Epoca Pro', 'Foro Sans', 'Orgon Plan', and 'Qubo' by Hoftype; 'Fact' by ParaType; 'Clara Sans' by Signature Type Foundry; and 'Marble' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, urgent, punchy, confident, energetic, emphasis, speed, impact, display, oblique, slanted, compact, blocky, rounded corners.
A heavy oblique sans with compact, thick strokes and soft, rounded corners. Letterforms favor broad curves and simplified joins, creating a smooth, uniform texture with minimal stroke modulation. The slant is pronounced and consistent, while counters are relatively tight, giving the face a dense, high-impact color. Uppercase shapes are sturdy and geometric-leaning; lowercase forms stay straightforward and legible, with a single-storey style where applicable and clear, open apertures despite the weight.
Best suited to large sizes where its mass and slant can deliver impact—headlines, posters, sports or event branding, and bold packaging. It can also work for short UI labels or signage when strong emphasis is needed, but the dense stroke weight suggests avoiding long paragraphs or very small settings.
The overall tone is energetic and assertive, with a forward-leaning motion that feels fast and sporty. Its dense weight and simplified geometry read as modern and utilitarian, projecting confidence and urgency rather than delicacy.
The design appears intended to deliver a high-energy, attention-grabbing voice through a strong oblique stance, simplified geometry, and a compact, high-ink silhouette. It emphasizes immediacy and visibility while keeping forms clean and sans-like for contemporary applications.
The font maintains a steady rhythm across the alphabet, with squared-off terminals softened by rounding that helps prevent the weight from feeling harsh. Numerals match the same robust, slanted construction, supporting a cohesive look in headlines and short numeric strings.