Sans Normal Lomun 5 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Formata' by Berthold, 'Sana Sans' by Latinotype, 'Corpid' by LucasFonts, 'Between' by Monotype, and 'Fact' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, event promos, sporty, energetic, punchy, retro, confident, emphasis, motion, impact, branding, display, oblique, rounded, compact, soft corners, high impact.
A heavy, oblique sans with rounded contours and compact internal counters. Strokes stay largely uniform, producing dense, dark letterforms with a smooth, continuous rhythm. Curves are built from broad ovals and circles, while diagonals and terminals are cleanly cut, giving the design a brisk forward motion. The overall spacing reads tight and cohesive, with sturdy numerals and simplified, geometric construction throughout.
Best suited to headlines and short display settings where its weight and slant can deliver instant emphasis. It fits sports and action-oriented branding, energetic advertising, posters, and bold packaging callouts. In longer text, it will perform most comfortably in brief bursts (taglines, labels, UI badges) rather than sustained reading.
The font projects speed and assertiveness, with a lively, athletic slant and a bold, modern presence. Its rounded shapes keep the tone friendly rather than aggressive, lending a retro display feel that still reads contemporary. Overall it communicates momentum, confidence, and immediacy.
The design appears intended to deliver a fast, high-impact voice through a strong oblique stance, rounded geometry, and compact counters. It prioritizes visual punch and recognizable word shapes in display use, balancing assertiveness with approachable, softened forms.
The italic angle and chunky proportions create a strong horizontal sweep in text lines, making words feel like they’re leaning into motion. Large apertures are limited and counters can get small at heavier sizes, which increases impact but encourages generous sizing and spacing choices for longer passages.