Serif Normal Upram 2 is a bold, very narrow, medium contrast, upright, short x-height font.
Keywords: headlines, posters, book covers, mastheads, packaging, vintage, dramatic, formal, theatrical, editorial, space saving, headline impact, classic tone, authority, condensed, high-waisted, bracketed, sharp, vertical.
A tightly condensed serif with strong vertical stress and crisp, bracketed serifs that stay relatively small against tall stems. Counters are narrow and elongated, and many characters show slightly tapered terminals and a subtle flare where strokes meet serifs, creating a sculpted, engraved feel without becoming decorative. The lowercase has a compact x-height with long ascenders and descenders, giving the text a high-waisted rhythm; dots and punctuation appear small and precise. Overall spacing feels compact and columnar, producing a dark, continuous texture in paragraphs while keeping letterforms distinct through clear serif cues and open joins.
Best suited to headlines, subheads, and titling where vertical economy is useful—such as posters, mastheads, book covers, and packaging with limited horizontal space. It can work for short editorial callouts or pull quotes, but the condensed, high-contrast rhythm favors larger sizes over extended body text.
The tone is assertive and old-fashioned in a way that recalls early 20th‑century display typography and newspaper titling. Its tall proportions and dark presence read as dramatic and authoritative, with a slightly theatrical edge that suits attention-grabbing headlines and condensed settings.
The design appears intended to deliver maximum impact in narrow measures, pairing traditional serif construction with a tall, compressed silhouette for efficient, commanding display typography.
The numerals and capitals maintain the same tall, narrow architecture, helping mixed-case settings feel consistent. Curved letters (like C, G, S) keep their width restrained, which enhances the overall verticality and makes lines appear tightly aligned and poster-like.