Serif Normal Upram 3 is a regular weight, very narrow, high contrast, upright, normal x-height font visually similar to 'Vincente' by Dharma Type (names referenced only for comparison).
Keywords: headlines, fashion, magazine, posters, branding, elegant, dramatic, refined, editorial, classical, editorial tone, luxury feel, space saving, display impact, condensed, didone-like, hairline, vertical stress, bracketed serifs.
A sharply condensed serif with pronounced thick–thin contrast and a strongly vertical rhythm. Stems are robust while horizontals and connecting strokes drop to hairlines, producing a crisp, high-fashion texture. Serifs are small and clean, often lightly bracketed, and terminals frequently end in tapered, wedge-like shapes; curves are tight and controlled, with narrow counters throughout. The overall geometry favors tall proportions, compact widths, and consistent upright structure that reads best at larger sizes.
Well suited to headlines, magazine mastheads, fashion and beauty branding, and poster typography where a refined, high-contrast look is desired. It can also work for short pull quotes or titling in print and web layouts when given sufficient size and spacing to preserve the hairline details.
The font conveys an elegant, poised character with a touch of theatrical drama. Its narrow stance and high contrast suggest luxury, precision, and a curated editorial sensibility rather than casual everyday text.
The design appears intended to deliver a classic, editorial serif voice in a condensed silhouette, emphasizing verticality and contrast for impact. Its detailing and narrow proportions prioritize sophistication and presence over utilitarian, long-form readability.
In the samples, uppercase forms feel stately and architectural, while lowercase shows more calligraphic nuance in letters like a, g, j, and y with delicate hooks and tapered joins. Numerals share the same contrast and condensed build, reinforcing a cohesive, display-oriented voice.