Sans Superellipse Hidus 11 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Swiss 721' by Bitstream, 'Helen Bg' by HS Fonts, 'Helsinki' by Ludwig Type, and 'Europa Grotesk SH' by Scangraphic Digital Type Collection (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, bold, industrial, confident, utilitarian, modern, impact, clarity, modernity, sturdiness, blocky, compact, sturdy, rounded corners, high impact.
A heavy, compact sans with rounded-rectangle (superellipse) construction and tightly controlled curves. Strokes are thick and consistent, with minimal modulation and clean, straight terminals that stay crisp even at large sizes. Counters are relatively small for the weight, and round letters (C, O, G) feel squared-off and engineered rather than purely circular. The lowercase shows a tall x-height with short ascenders/descenders, producing dense, punchy word shapes; the overall rhythm is steady, with slightly varying letter widths that keep spacing natural in text.
Best suited to headlines, posters, signage, and bold branding where a dense, high-impact voice is needed. It can also work for short bursts of text (labels, UI headers, product packaging) where sturdy clarity matters more than airy readability.
The tone is assertive and workmanlike—more industrial and pragmatic than playful. Its chunky geometry and rounded corners communicate strength and reliability while still feeling contemporary and approachable.
The design appears intended to deliver maximum visual weight with a controlled, geometric feel—pairing superelliptical rounding with compact proportions to create a strong, contemporary display workhorse.
The sample text shows strong headline presence and solid legibility at large sizes, with distinctive, squarish bowls and apertures that help differentiate forms. Numerals match the heavy, geometric construction, maintaining consistent color and a unified texture alongside letters.