Sans Normal Asmoh 1 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Sharik Sans' by Dada Studio, 'HS Wamda' by Hiba Studio, 'Quire Sans' by Monotype, 'Mato Sans' by Picador, and 'RyuGothic' by StudioJASO (names referenced only for comparison).
Keywords: ui text, branding, packaging, editorial, posters, friendly, informal, clean, modern, approachable, approachability, everyday readability, modern neutrality, versatile branding, humanist, open apertures, rounded forms, soft terminals, lively rhythm.
A clean, rounded sans with a subtly humanist feel and soft, slightly flared terminals. Stroke weight stays even and calm, while curves are generously rounded, giving bowls and counters a smooth, open appearance. Proportions feel balanced with steady cap height and a moderate x-height; spacing and sidebearings read relaxed rather than tight. Details like the angled leg of the R, the curved tail on Q, and the single-storey forms in the lowercase contribute to a cohesive, gently organic construction.
This face suits product and brand systems that need a modern, approachable voice, from UI labels and app typography to packaging and lifestyle branding. It also works well for editorial pull quotes, headlines, and short-to-medium text where clarity and a friendly tone are equally important.
The overall tone is friendly and contemporary, with a conversational warmth that keeps it from feeling purely geometric or clinical. Its rounded shaping and open counters project approachability and ease, making text feel welcoming and slightly playful without becoming novelty.
The design appears intended to deliver everyday readability with a warmer, more human rhythm than a strict geometric sans. Its rounded structure and soft terminals suggest an aim toward versatile contemporary use across both display and text contexts while maintaining an informal, personable character.
Capitals appear straightforward and sturdy, while the lowercase introduces more personality through soft joins and slightly varied stroke endings. Numerals look clear and simple, matching the lowercase’s informal, readable character.