Sans Normal Okmay 18 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Archetica' by Almarkha Type, 'Bari Sans' by JCFonts, 'Just Sans' by JUST Creative, and 'Helvetica Now' by Monotype (names referenced only for comparison).
Keywords: headlines, branding, posters, ui, signage, modern, confident, clean, neutral, straightforward, clarity, impact, versatility, efficiency, grotesque, compact, high legibility, geometric, closed apertures.
A sturdy sans with heavy, even strokes and compact proportions. Curves are smooth and largely geometric, while joins and terminals are clean and undecorated, producing a crisp silhouette. Counters tend to be relatively tight (notably in B, P, R, a, e, and s), and the overall rhythm is dense, with short extenders and a controlled, efficient fit. Numerals are similarly solid and utilitarian, with simple forms and consistent weight.
Well suited to headlines, titles, and branding systems that need a strong, compact sans with a consistent, dark texture. It can also work effectively in UI and signage contexts where clarity and straightforward forms are valued, especially when set with comfortable spacing.
The tone is modern and matter-of-fact, conveying confidence without being flashy. Its compact, dark texture reads as authoritative and practical, lending a no-nonsense voice to headlines and interface copy alike.
The design appears intended as a versatile, general-purpose sans with a compact footprint and strong presence. It prioritizes uniform stroke weight, geometric clarity, and a dense, readable texture for contemporary editorial and digital applications.
The shapes favor closed apertures and firm curves, creating a strong page color at text sizes. Round letters like O and Q appear broad and stable, while diagonals (V, W, X, Y) are robust and maintain consistent stroke strength, supporting a cohesive, workmanlike feel across the set.