Sans Other Ubfi 12 is a regular weight, narrow, medium contrast, upright, normal x-height font.
Keywords: editorial, book text, magazine, branding, packaging, literary, refined, humanist, classic, readability, human warmth, editorial tone, subtle distinction, calligraphic, tapered, open forms, lively rhythm, soft terminals.
This typeface shows a slender, gently modulated stroke with subtle tapering at terminals, giving the letterforms a drawn, humanist feel while remaining largely clean and unembellished. Curves are open and round with slightly flattened or angled joins in places, and many glyphs exhibit softly flared endings rather than hard cut-offs. Proportions are compact and tall, with clear counters and a steady baseline presence; small details like the angled arm on “e,” the looped descenders on “g” and “y,” and the slightly calligraphic shaping of diagonals add personality without becoming decorative. In text, it maintains an even color and readable rhythm, with a modestly expressive, editorial texture.
It suits editorial environments where a calm, refined texture is desirable—magazines, book interiors, and cultural publishing—especially at text and subtitle sizes. The distinctive terminals and slender build can also work well for branding, packaging, and short display lines where a subtle, literary character is beneficial.
The overall tone is cultured and bookish, balancing restraint with a touch of handwritten warmth. It feels traditional and refined rather than technical, lending a quietly distinctive voice that suggests careful craft and a historical, human-centered sensibility.
The design appears intended to merge straightforward, clean construction with gentle calligraphic influence, producing an approachable reading face that feels more human and classical than purely modern. It aims for clarity and consistency in paragraphs while keeping enough idiosyncratic shaping to be recognizable in headlines and identity work.
Uppercase forms lean toward classical proportions, with smooth bowls and slightly tapered verticals that avoid a rigid geometric look. Numerals follow the same drawn modulation, with curving figures and soft terminals that harmonize well with the letters in running text.