Sans Normal Asran 17 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Redoneta Rounded' by Rafael Jordan, 'Almarose' by S&C Type, 'Mantey' by Salamahtype, and 'URW Geometric' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, body text, product design, signage, presentations, modern, neutral, clean, approachable, utilitarian, legibility, versatility, clarity, neutrality, geometric, monolinear, open counters, rounded terminals, high legibility.
A clean, monolinear sans with predominantly circular and elliptical construction and smooth, even curves. Proportions are balanced with a moderately generous x-height and open apertures that keep counters clear at text sizes. Stroke endings read as clean and largely square-cut, with a consistent, unembellished finish. Overall spacing and rhythm feel steady and straightforward, supporting continuous reading without drawing attention to individual letterforms.
This face suits user interfaces, product labeling, dashboards, and general-purpose editorial typography where clarity and predictability are priorities. It should also work well for signage and instructional content thanks to its open forms and clean rhythm, and it can serve as a reliable default for presentations and corporate communications.
The overall tone is modern and neutral, with a friendly clarity that feels practical rather than expressive. Its rounded geometry gives it an approachable, contemporary voice suited to everyday interface and editorial settings. The font reads as calm and dependable, emphasizing clarity over personality.
The design intention appears to be a straightforward, contemporary sans focused on legibility and broad usability. Its geometric underpinnings and restrained detailing suggest it was drawn to perform consistently across many contexts, providing a neutral typographic foundation that doesn’t overpower content.
Numerals are simple and highly readable, with clear differentiation between similar shapes and a consistent, contemporary look. The sample text shows even color and stable word shapes, suggesting it holds up well across longer lines and mixed-case passages.