Sans Normal Ugmes 1 is a regular weight, wide, medium contrast, italic, normal x-height font visually similar to 'Bodrum Sweet' by Bülent Yüksel (names referenced only for comparison).
Keywords: branding, headlines, ui, posters, packaging, modern, dynamic, clean, friendly, efficient, contemporary emphasis, friendly clarity, brand voice, high readability, rounded, monolinear, oblique, open apertures, soft corners.
A slanted sans with rounded, gently squared curves and a smooth, even stroke that stays consistent through bowls, stems, and diagonals. Proportions run comfortably wide with generous inner counters, and many joins and terminals are softened, giving the letterforms a polished, approachable feel. The rhythm is steady and readable, with open shapes in letters like c, e, and s and sturdy, slightly condensed curves in the numerals and round capitals.
Well-suited to branding and headline work where a clean, forward-leaning voice is desirable, and it also performs in UI or product contexts thanks to its open counters and steady stroke. The wide proportions and rounded detailing make it effective for short phrases, signage, and packaging where quick recognition matters.
The overall tone feels modern and energetic, with the slant adding motion while the rounded construction keeps it friendly and accessible. It reads as contemporary and practical rather than formal, balancing clarity with a subtle personality.
Likely designed to provide a contemporary italic sans that feels lively without becoming flashy, combining a clear geometric backbone with softened terminals for approachability. The goal appears to be dependable readability with a distinctive, modern slant for emphasis and tone.
The italic is true in structure rather than a simple shear: several glyphs show italic-informed construction, especially in the lowercase with their flowing shoulders and angled entry/exit strokes. Spacing appears even in text, supporting smooth word shapes and consistent texture at display sizes.