Sans Normal Horeh 4 is a regular weight, wide, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, headlines, friendly, informal, playful, approachable, hand-drawn, human warmth, casual tone, soft modernity, expressive display, rounded, soft terminals, monoline, open apertures, loose rhythm.
A rounded, monoline sans with a gentle rightward slant and softly tapered stroke endings. Letterforms favor broad curves and open bowls, with simplified construction that keeps counters clear and shapes airy. The rhythm is loose and slightly uneven in a deliberate, hand-drawn way, while maintaining consistent stroke weight and smooth curves across the set. Numerals and capitals share the same soft, casual geometry, with ample interior space and minimal detailing.
Well suited to branding systems that want an approachable voice, as well as packaging, posters, and social graphics where a friendly slanted sans can add personality. It works especially well for headings, short copy, and callouts where its rounded, informal rhythm can be appreciated at larger sizes.
The overall tone is warm and conversational, reading as casual and personable rather than technical or formal. Its slanted stance and rounded forms suggest motion and friendliness, giving text a light, upbeat character that feels approachable and modern.
The design appears intended to deliver a casual, human feel within a clean sans framework—combining smooth, rounded construction with a lightly hand-rendered rhythm and an italicized forward motion for expressive display use.
Spacing appears generous, helping readability in short lines and display sizes. The italic angle is moderate, and the soft terminals keep joins from feeling sharp, reinforcing a relaxed, handwritten impression without becoming script-like.