Sans Normal Rineh 12 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: branding, ui, editorial, packaging, signage, friendly, modern, approachable, clean, playful, everyday legibility, friendly modernity, clean neutrality, brand versatility, rounded, soft terminals, open counters, monoline, airy.
A rounded, monoline sans with generously curved joins and softly finished terminals. Forms are broadly proportioned with open counters and an even, low-contrast stroke that keeps texture steady across lines. Curves are smooth and geometric-leaning, while straight strokes retain a slightly softened feel, producing a clear, uncluttered rhythm in both capitals and lowercase.
This font suits brand identities that want a warm, modern voice, as well as UI/UX labels, product copy, and general editorial typography where clarity matters. Its open shapes and rounded detailing also make it a good fit for packaging, wayfinding, and display applications that need legible, friendly letterforms.
The overall tone is friendly and contemporary, with a mild playfulness coming from the rounded construction and soft endings. It feels approachable and non-technical, projecting clarity without looking rigid or severe.
The design appears intended to deliver a neutral, highly legible sans with softened geometry—balancing modern simplicity with a welcoming, human feel for everyday reading and versatile brand communication.
The uppercase reads clean and stable for headings, while the lowercase maintains an easy, conversational texture in text. Numerals follow the same rounded, even-stroke logic, pairing naturally with the letters for interface and editorial settings.