Sans Normal Afdin 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Siro' by Dharma Type; 'Aspira', 'Innova', and 'Neutro' by Durotype; 'FS Elliot' and 'FS Elliot Paneuropean' by Fontsmith; and 'Post Grotesk' by Monotype (names referenced only for comparison).
Keywords: branding, headlines, posters, interfaces, signage, modern, dynamic, clean, sporty, confident, clarity, modernization, emphasis, motion, oblique, geometric, rounded, open, smooth.
This typeface is an oblique sans with rounded, geometric construction and smooth, continuous curves. Strokes appear largely uniform with clean joins and minimal modulation, producing an even, contemporary texture. Counters are open and generous (notably in C, G, S, and e), and the overall rhythm feels steady despite the forward slant. Uppercase forms are straightforward and compact, while lowercase shows a single-storey a and g, a compact ear on r, and simple, uncluttered terminals that keep the silhouette crisp.
Well-suited for contemporary branding and headline work where a clean, energetic voice is desired. The even color and open shapes also make it a practical choice for UI labels, product graphics, and short-to-medium text in editorial or marketing contexts.
The forward lean and tidy geometry create a sense of motion and purpose, giving the face an energetic, modern tone. It reads as pragmatic and technical rather than decorative, with a friendly smoothness from its rounded curves.
The design appears intended to deliver a versatile, modern sans voice with built-in momentum from its oblique stance, balancing neutrality with a subtle sporty emphasis. Its geometric, open forms prioritize clarity while keeping the overall impression lively and current.
Numerals follow the same rounded, oblique logic, with clear differentiation and consistent stroke endings. The design maintains strong legibility in text while retaining a noticeable slanted stance that adds emphasis without becoming cursive.