Sans Normal Kubir 12 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Nietos' by Melvastype and 'Tenorite' by Microsoft Corporation (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, energetic, sporty, modern, confident, friendly, dynamic emphasis, modern branding, high impact, sport tone, display clarity, oblique, geometric, rounded, punchy, clean.
A heavy, oblique sans with rounded, geometric construction and smooth curves throughout. The strokes are broadly even in weight, with softened terminals and a compact, sturdy feel in both uppercase and lowercase. Counters are fairly open for the weight, and the overall rhythm is consistent, with a forward lean that adds momentum without becoming overly condensed. Numerals match the letterforms in heft and curvature, reading clearly with simple, contemporary shapes.
Best suited for headlines, brand marks, and short, high-impact messaging where a strong, modern presence is desired. It works well in posters, packaging, and sports or fitness-related graphics, and can serve as an emphasis face for callouts, captions, and UI highlights when used sparingly.
The tone is upbeat and assertive, leaning toward a sporty, contemporary voice. Its forward slant and substantial forms give it a sense of motion and confidence, while the rounded geometry keeps it approachable rather than severe.
The design appears intended to deliver a contemporary, high-energy sans that reads quickly and feels dynamic. By pairing rounded geometry with a pronounced oblique stance and substantial stroke weight, it aims to balance friendliness with decisive impact in display-driven contexts.
The italic angle is integral to the design (not a casual slant), and the wide curves in letters like O/C/S help maintain clarity at display sizes. In longer text blocks, the dense color and oblique posture create strong emphasis, making it feel more headline-oriented than body-text neutral.