Sans Normal Akgan 2 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Heavitas Neue' by Graphite, and 'Mazzard' and 'Mazzard Soft' by Pepper Type (names referenced only for comparison).
Keywords: headlines, branding, logos, packaging, posters, friendly, modern, approachable, clean, playful, approachability, clarity, impact, modern branding, rounded, geometric, soft corners, high contrast clarity, open counters.
A heavy, rounded sans with a geometric backbone and smooth, circular curves. Strokes are consistently thick with minimal modulation, and terminals are clean and softly finished, giving counters and bowls a strongly rounded, open feel. Uppercase forms read sturdy and simple, while lowercase shapes keep a compact, contemporary rhythm; several letters show gentle, engineered joins and a clear, utilitarian construction. Numerals follow the same robust, rounded logic, maintaining strong presence and even texture in lines of text.
Well-suited for headlines, brand marks, packaging, and poster-style typography where a bold, rounded presence is desired. It also works for UI labels and short paragraphs when a friendly, high-impact sans is needed, though its heavy weight is especially effective in larger sizes.
The overall tone is friendly and contemporary, balancing technical cleanliness with a softened, inviting warmth. Its rounded forms and solid weight give it a confident, approachable voice that feels at home in consumer-facing and digital contexts.
The letterforms suggest an intention to deliver a contemporary, geometric sans with softened edges for approachability, prioritizing strong legibility and a consistent, confident texture in display and branding use.
The design produces a dark, even color on the page with clear silhouettes at display sizes, helped by open apertures and generously rounded bowls. Curved letters (such as C, O, S, and e) emphasize circular geometry, while diagonals (A, V, W, X) stay crisp and stable, reinforcing a modern, constructed look.