Sans Normal Arkov 3 is a regular weight, normal width, low contrast, upright, tall x-height font.
Keywords: ui text, product design, branding, packaging, editorial, friendly, modern, casual, approachable, clean, legibility, approachability, everyday use, modern neutrality, humanist, soft, rounded, open apertures, generous spacing.
A rounded, clean sans with softly modulated strokes and a subtly humanist skeleton. Curves are smooth and broadly circular, while terminals are mostly plain and gently finished, keeping the overall texture even. Counters are open and roomy, with wide bowls in letters like O, C, and e, and a notably tall x-height that strengthens small-size clarity. The rhythm reads slightly lively due to mild width differences and organic shaping, without becoming quirky or decorative.
Works well for interface copy, product and brand systems, and general-purpose editorial settings where a friendly, modern sans is desired. The tall x-height and open counters support comfortable reading at small to medium sizes, while the clean, rounded shapes also hold up for headlines and short display lines.
The tone is warm and approachable, leaning contemporary rather than technical. Its rounded construction and open forms create a friendly, conversational feel that stays professional and restrained. Overall it communicates clarity with a light, human touch.
The design appears intended as an easygoing, highly legible sans that balances modern simplicity with subtle humanist warmth. It aims to maintain a smooth, even text color while adding a gentle personality through rounded geometry and open, readable forms.
Lowercase forms emphasize readability: the e has an open eye, the g appears single-storey, and the i/j use round dots. Uppercase shapes remain simple and sturdy, with wide, stable bowls and straightforward diagonals. Numerals are clear and conventional, matching the same soft, rounded construction for consistent color in mixed text.