Sans Normal Mulan 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Avenir Next Paneuropean' by Linotype and 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, bold, confident, friendly, sporty, retro, impact, clarity, approachability, display strength, rounded, compact, blocky, soft corners, high impact.
A heavy, compact sans with broad, rounded curves and uniformly thick strokes that keep counters open despite the weight. The geometry leans toward circular bowls and smooth joins, while terminals are blunt and clean for a solid, poster-like silhouette. Uppercase forms feel sturdy and centered; lowercase is simple and utilitarian with a single-storey a and g and short, sturdy extenders. Overall spacing is fairly tight, producing a dense, punchy texture in words and lines.
Best suited to headlines, logos, packaging, and signage where maximum impact and quick readability are needed. It also works well for social graphics and short UI labels that benefit from a confident, approachable voice, but the dense texture may feel heavy for long-form text.
The tone is assertive and upbeat, with a friendly softness coming from the rounded shapes. It reads as energetic and straightforward rather than formal, giving a contemporary display feel with a mild retro, athletic flavor.
The design appears intended as a high-impact sans that balances mass and readability through rounded geometry and open counters. It prioritizes clarity at display sizes and a friendly, contemporary presence over delicate detailing.
The weight creates strong figure–ground contrast in headlines and short phrases, while the generous curves and open apertures help prevent the design from clogging. The numerals are similarly robust and legible, matching the letterforms’ rounded, blocky rhythm.