Sans Superellipse Idloh 4 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Uni Neue' by Fontfabric, 'Nusara' by Locomotype, 'Fact' by ParaType, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, confident, playful, impact, approachability, clarity, modernity, simplicity, rounded, blocky, compact, geometric, soft corners.
A heavy, geometric sans with rounded-rectangle construction and soft, superelliptical curves. Strokes are monolinear and dense, with compact counters and sturdy joins that keep forms from feeling delicate. The lowercase is single-storey where applicable, with a simple, utilitarian rhythm; terminals are mostly squared off but eased by consistent corner rounding. Overall spacing and proportions favor solid, poster-ready silhouettes with minimal detailing.
Best suited to headlines, short statements, and branding where impact and clarity are priorities. The chunky, rounded forms work well for packaging, labels, wayfinding, and UI callouts that need a friendly but assertive voice. In longer passages it will feel dense, so it’s most effective for display and emphasis rather than extended reading.
The tone is direct and upbeat—strong and attention-grabbing while staying approachable due to the rounded geometry. It reads as contemporary and practical, with a slightly playful, friendly softness that tempers the weight.
The design appears intended to deliver maximum presence with minimal complexity, using rounded-rect geometry to keep the weight approachable. It aims for a contemporary, versatile display voice that remains legible and consistent across letters and numerals.
Round letters (like O, C, G, Q) lean toward squarish bowls, reinforcing a techno-industrial, sign-like texture. The numerals are equally stout and simplified, designed for fast recognition at display sizes rather than finesse in small text.