Sans Normal Okniv 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Goga' by Narrow Type, 'Dortmund' and 'Identidad' by Punchform, 'NeoGram' by The Northern Block, and 'Eloquia' by Typekiln (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, confident, modern, friendly, direct, sturdy, impact, clarity, approachability, modernity, stability, geometric, rounded, clean, compact, uniform.
A heavy, rounded sans with broad proportions and smooth, even curves. Strokes are consistently thick with minimal modulation, producing solid color on the page and clear silhouettes. Counters are open and generously shaped, with circular and oval bowls that feel geometric; joins and terminals read clean and largely blunt, giving the design a sturdy, contemporary rhythm. Lowercase forms are straightforward and highly legible, with simple construction in a, g, and e, and numerals that match the same wide, robust build.
This style is well suited to headlines, branding, and short-form messaging where a bold, contemporary presence is needed. It works effectively for posters, signage, and packaging where clear shapes and strong typographic color help content stand out.
The overall tone is confident and modern, with a friendly, approachable softness coming from the rounded curves and generous counters. Its weight and width project decisiveness and impact, making the voice feel assertive but not aggressive.
The design appears intended to deliver a robust, geometric sans for high-impact communication, prioritizing strong silhouettes, even texture, and friendly roundness for modern brand and display use.
In text, the strong verticals and large interior spaces help maintain clarity at larger display sizes, while the dense overall color can become dominant in longer paragraphs. The wide stance and rounded geometry give headlines a stable, contemporary feel.