Sans Normal Okrat 4 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Conigen' and 'Horas' by Yukita Creative (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, direct, clean, impact, clarity, contemporary, approachability, geometric, round, sturdy, open, blocky.
A heavy, geometric sans with broad proportions and evenly weighted strokes throughout. Curves are smooth and circular, while terminals and joins stay clean and un-fussy, producing a sturdy, contemporary texture. Counters are generally open and generous, and the rhythm is consistent across the alphabet, with a straightforward, engineered feel rather than calligraphic nuance.
Best suited for headlines and short blocks where a strong, clean voice is needed—such as posters, brand marks, packaging, and retail or wayfinding signage. It can also work for UI labels or callouts when bold, high-impact text is desired, especially at medium to large sizes.
The overall tone is confident and approachable, balancing a contemporary, utilitarian voice with soft roundness in the curves. Its strong presence reads as direct and energetic, suited to messages that need to feel clear and decisive without becoming aggressive.
The design appears intended to deliver a modern, high-impact sans that remains friendly through rounded construction and open counters. Its emphasis on simple geometry and consistent stroke behavior suggests a focus on clarity and presence in display-oriented settings.
In text, the dense stroke weight creates strong color and emphasis, with wide letterforms helping maintain clarity at larger sizes. The shapes favor simple geometry and clean spacing, giving headings a stable, poster-like impact.