Sans Superellipse Imluz 13 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Bahoda' by 160 Std, 'Manufacturer JNL' by Jeff Levine, 'Otoiwo Grotesk' by Pepper Type, 'Radiate Sans' by Studio Sun, and 'Makro' by Tokotype (names referenced only for comparison).
Keywords: sports branding, headlines, posters, gaming, product packaging, sporty, techno, futuristic, assertive, energetic, speed, impact, modernity, brand presence, precision, oblique, rounded corners, superelliptic, squared curves, high impact.
A heavy, oblique sans with broad proportions and compact inner counters. Curves are built from squared-off, superelliptic forms—rounded rectangles rather than true circles—giving letters like O, C, and G a streamlined, engineered feel. Terminals are mostly flat and clean, corners are consistently softened, and diagonal strokes (V, W, X, Z) read sharp while staying visually cohesive with the rounded geometry. The rhythm is tight and punchy: wide bodies, short apertures, and sturdy joins create dense word shapes that hold together strongly at display sizes.
Best suited to display typography where immediacy and power are desired: sports identities, gaming titles, event posters, promo graphics, and bold packaging. It can also work for short UI labels or tech-themed headings when set with ample size and spacing to preserve legibility.
The overall tone is fast, athletic, and modern, with a motorsport/tech branding energy. Its oblique stance and blocky rounded construction project momentum and confidence, leaning more toward performance and action than neutrality or warmth.
The design appears aimed at delivering maximum visual speed and presence through an oblique stance, wide proportions, and rounded-rectilinear construction. Its consistent superelliptic shapes suggest an intention to evoke engineered precision while staying approachable through softened corners.
Several glyphs show deliberately narrowed openings and flattened bowls, which increases impact but can reduce clarity in smaller sizes. Numerals follow the same streamlined logic, with wide silhouettes and squared curves that feel consistent alongside the caps.