Sans Superellipse Imlus 12 is a bold, very wide, medium contrast, italic, normal x-height font.
Keywords: sports branding, headlines, posters, gaming ui, product branding, futuristic, sporty, technical, dynamic, industrial, speed emphasis, tech tone, impact display, modern branding, geometric system, rounded corners, squared bowls, aerodynamic, angular joins, soft terminals.
A slanted, heavy sans with wide proportions and a distinctly squared-yet-rounded construction. Letterforms are built from superellipse-like curves and rounded rectangles, with softened corners, shallow curves, and broad strokes that keep counters compact. The rhythm is forward-leaning and fast, with occasional sharp diagonals and angled joins (notably in K, V, W, X, Y, Z) balancing the otherwise smooth, machined geometry. Figures follow the same rounded-rectangle logic, maintaining a consistent, engineered feel across letters and numerals.
Best suited to bold, high-impact settings such as sports identities, racing or automotive graphics, game titles, tech-forward branding, and attention-grabbing headlines. It can also work for short UI labels or interface accents where a fast, engineered tone is desired, but its wide, heavy forms will dominate in longer passages.
The overall tone is energetic and modern, reading as aerodynamic and performance-driven. Its squared curves and forward slant suggest speed, technology, and a contemporary industrial aesthetic rather than warmth or tradition.
The design appears intended to merge strong signage-like weight with streamlined, rounded-rect geometry, producing a modern italic display sans that feels fast and technical. Consistent corner rounding and squared bowls suggest a deliberate, systematized construction aimed at high-impact contemporary communication.
The tight, rectangular counters and heavy weight give strong presence at display sizes, while the italic angle and wide stance create a prominent horizontal motion. The rounded corners help prevent the forms from feeling harsh, keeping the look clean and controlled even in dense lines of text.