Sans Normal Kobug 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Izmir' by Ahmet Altun and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, confident, contemporary, energetic, impact, motion, clarity, modernity, slanted, geometric, rounded, clean, high-impact.
A slanted sans with sturdy, rounded construction and smooth, continuous curves. Strokes are consistently heavy with minimal modulation, producing solid, high-ink forms and strong silhouettes. Counters are fairly open for the weight, and curves (C, G, O, Q) read as broadly elliptical with a clean, modern finish. Terminals are mostly blunt and straightforward, and the overall rhythm is compact and forward-leaning, emphasizing momentum and clarity at display sizes.
Best suited for headlines, short statements, and branding where a strong, dynamic voice is needed. It works well for sports and fitness-themed graphics, promotional posters, packaging callouts, and bold interface accents where quick recognition matters more than long-form reading.
The overall tone is assertive and energetic, with a forward-leaning stance that suggests motion and urgency. Its solid weight and simplified shapes convey confidence and a no-nonsense, contemporary feel suited to attention-grabbing messaging.
The design appears intended to deliver a modern, energetic sans voice with strong presence and an inherent sense of motion. Its simplified geometry and consistent stroke treatment prioritize impact, rapid readability, and a cohesive look across letters and numerals.
The numeral set matches the same sturdy, streamlined logic, with rounded bowls and firm joins that keep figures legible and punchy. Uppercase forms feel particularly blocky and emphatic, while lowercase maintains a clean, functional texture without decorative quirks.