Sans Normal Koraw 10 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Shelf' by 21Type, 'Deva Ideal' by DizajnDesign, 'Quire Sans' by Monotype, 'Cinta' by Tipo Pèpel, and 'Werk' by Wilton Foundry (names referenced only for comparison).
Keywords: branding, ui text, headlines, posters, packaging, modern, friendly, clean, dynamic, approachable, emphasis, readability, contemporary tone, versatility, rounded, soft, oblique, geometric, open counters.
A rounded, oblique sans with smooth curves, open apertures, and generally even stroke color. Letterforms lean consistently to the right, with softly squared terminals and gentle joins that keep the texture clean rather than calligraphic. Uppercase shapes are compact and sturdy, while lowercase forms stay simple and highly legible, with single-storey constructions visible in letters like “a” and “g.” Figures are clear and contemporary, with uncomplicated forms and consistent spacing that maintains an orderly rhythm in text.
Works well for branding systems, UI labels, and marketing copy where a contemporary, personable voice is needed. The oblique stance adds emphasis in headlines, pull quotes, and product messaging, while the straightforward, open shapes remain readable for short-to-medium text in interfaces, brochures, and packaging.
The overall tone feels modern and friendly, combining a clean geometric base with the forward motion of an italic slant. Its rounded construction and open counters read as approachable and informal without becoming playful or quirky, making it well-suited to everyday communication and brand voices that aim to feel current and accessible.
Likely designed as a versatile italic companion with a rounded, geometric sensibility—adding momentum and emphasis while preserving clarity. The consistent slant, simplified construction, and open forms suggest an intention toward modern readability and broad usability across digital and print contexts.
The slant is strong enough to register clearly in headlines and short text, yet the shapes remain stable and not overly condensed. Diagonal-heavy letters (like K, V, W, X, Y) show crisp, confident structure, and rounded letters (C, O, Q) stay smooth and open, supporting readability at a range of sizes.