Sans Normal Kemow 15 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe and 'Korolev' by Device (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, editorial display, sporty, urgent, dynamic, confident, punchy, impact, speed, emphasis, modernity, branding, oblique, condensed, compact, clean, modern.
A compact, oblique sans with dense proportions and sturdy, low-modulation strokes. Letterforms are built from simplified geometric curves and straight segments, with rounded bowls and firm, squared terminals that keep the silhouette crisp. The slant is consistent across cases and figures, creating a forward-leaning rhythm, while counters stay relatively open for a heavy style. Numerals and capitals read blocky and assertive, with broadly even stroke color that holds up in large, high-impact settings.
Best suited to display typography where speed and impact matter: headlines, posters, sports and event branding, promotional graphics, and punchy packaging. It can also work for short editorial callouts and deck/hero text, where the compact width and oblique stance help build emphasis without additional decoration.
The overall tone is energetic and purposeful, with a fast, athletic cadence created by the consistent lean and tight spacing. Its heavy presence and clean construction feel modern and no-nonsense, projecting confidence and momentum rather than delicacy or formality.
The design appears intended to deliver a strong, modern oblique voice with compact proportions and an efficient, geometric construction. It prioritizes bold presence, quick recognizability, and a forward-driving rhythm for attention-focused typography.
Uppercase forms appear engineered for impact, with simplified joins and minimal ornamentation. Lowercase shapes maintain the same structural directness, keeping curves smooth and terminals blunt, which helps the type maintain a strong, uniform texture in words and short lines.