Sans Contrasted Tadid 7 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, chunky, retro, impact, approachability, display, brand voice, rounded, compact, soft terminals, sturdy, high-ink.
A heavy, compact sans with broadly rounded bowls and softened corners that keep the color even and approachable. Strokes show subtle modulation, with slightly pinched joins and gently flared or tapered terminals that add texture without becoming decorative. Counters are on the small side, giving the face a dense, poster-like rhythm, while curves stay smooth and full for strong silhouette clarity. Overall spacing and proportions feel tight and efficient, supporting short words and headlines with a solid, blocky presence.
Best suited to headlines, posters, packaging, and branding where a dense, high-impact word shape is desirable. It should also work well for short UI or signage labels when set with enough size and breathing room, but the tight counters suggest avoiding long passages at small sizes.
The tone is warm and upbeat, mixing a sturdy, workmanlike weight with a hint of bounce in the curves and terminals. It reads as casual and confident rather than severe, making it feel at home in friendly branding and attention-grabbing display settings.
The design appears intended to deliver bold, friendly impact with a compact footprint, combining simple sans construction with subtle modulation and softened terminals for added personality. It prioritizes immediate recognizability and a lively, approachable voice in display typography.
The numerals and capitals carry a strong, simplified geometry with clear shapes at a distance, while the lowercase maintains a compact, sturdy texture. The slight contrast and terminal shaping give the letters a distinctive bite that helps prevent the design from feeling purely geometric or purely grotesque.