Sans Normal Nubih 9 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Goga' by Narrow Type and 'TT Commons Classic' and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, playful, confident, impact, legibility, approachability, simplicity, display, rounded, geometric, compact, blocky, high impact.
This is a heavy, rounded sans with broad, geometric construction and minimal stroke modulation. Curves are smooth and circular, with squared-off terminals and generous interior counters that keep forms open despite the weight. Proportions feel compact and sturdy, with simple, unembellished joins and a steady rhythm that reads clearly at display sizes. Numerals match the letterforms with similarly rounded shapes and substantial, even stroke mass.
Best suited for headlines and short blocks of text where impact and clarity matter—such as posters, brand marks, packaging callouts, and signage. It can also work for UI labels or promotional graphics when a friendly, emphatic voice is needed.
The tone is confident and approachable, combining a contemporary, no-nonsense boldness with soft rounding that feels friendly rather than aggressive. Its simplified geometry and thick presence give it a punchy, upbeat character suited to attention-getting messaging.
The design appears intended to deliver maximum legibility and presence with a softened, geometric feel—prioritizing bold readability, simple shapes, and a contemporary, approachable personality for display-forward typography.
The overall silhouette is clean and consistent, with a strong emphasis on smooth bowls and straight, stable stems. Round letters (like O/C/G) lean toward near-circular forms, while diagonals (like V/W/Y) maintain thick, sturdy strokes that reinforce a solid, poster-like feel.