Sans Normal Asmez 18 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Laire Sans' by Jolicia Type and 'Core Gothic N' by S-Core (names referenced only for comparison).
Keywords: ui text, branding, signage, presentations, editorial, neutral, modern, clean, technical, corporate, legibility, versatility, clarity, system design, modernity, geometric, rounded, even, minimal, crisp.
A clean, geometric sans with uniform stroke weight and open, round counters. Curves are close to circular and terminals are mostly straight-cut, producing a crisp, engineered feel. Uppercase forms are simple and balanced with wide bowls (B, P, R) and a near-circular O/Q; the Q uses a short, angled tail. Lowercase is straightforward and highly legible, with a single-storey g and generous apertures in letters like c and e. Numerals are clear and modern, with a simple 1 and a rounded 0 that matches the letterforms.
This font fits product interfaces, dashboards, and app or web UI where clarity and neutrality are important. It also works well for corporate branding systems, wayfinding and signage, and presentation graphics, and it holds up cleanly in short editorial passages and headings.
The overall tone is neutral and contemporary, leaning toward functional clarity rather than expressive personality. Its restrained geometry and consistent rhythm give it a dependable, professional voice suitable for informational and interface-oriented settings.
The design appears intended to deliver a modern, versatile sans that emphasizes legibility and visual consistency. Its geometric construction and minimal detailing suggest a focus on broad usability across both display and text applications without drawing attention away from content.
Diagonal strokes (A, V, W, X, Y) are clean and steady, and joins are kept uncomplicated, reinforcing a tidy texture in paragraphs. The type maintains a smooth, even color across mixed-case text, with punctuation and spacing that read as uncluttered at display sizes.