Sans Normal Irma 1 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Sirenia' by Floodfonts and 'Appetite Pro Rounded' by Serebryakov (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids branding, logo marks, playful, chunky, retro, friendly, bubbly, attention grabbing, friendly tone, retro flavor, display impact, playful branding, soft corners, puffy, rounded terminals, compact counters, cartoonish.
A heavy, rounded display sans with inflated bowls, soft corners, and gently pinched joins that create a slightly wavy silhouette. Strokes are consistently thick with subtle contrast, and most terminals end in blunt, rounded shapes rather than sharp cuts. The letterforms favor broad, circular geometry—especially in O, C, and G—while counters stay relatively tight, giving the face a dense, punchy color on the page. Uppercase forms are stout and stable, and the lowercase shows simple, single-storey constructions with rounded dots and minimal detailing.
Best suited to headlines, posters, packaging, and branding where a bold, friendly presence is needed. It works well for playful campaigns, food and beverage labels, children’s materials, and short logo-type applications where its rounded massing can be a defining graphic element.
The overall tone is warm, humorous, and approachable, with a retro sign-painting and cartoon headline energy. Its bouncy curves and soft weight distribution read as cheerful and informal rather than technical or corporate.
The design appears intended to deliver maximum visual punch with soft, inviting shapes—prioritizing personality and readability in large sizes over neutrality. Its rounded, inflated forms suggest a deliberate move toward a nostalgic, fun display style that stands out in crowded layouts.
In longer settings the dense fill and tight counters create strong impact but can reduce clarity at small sizes. Numbers and caps match the same rounded, chunky construction, supporting a cohesive display voice across headings and short lines.