Sans Normal Irma 3 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Boulder' by Umka Type (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, logotypes, playful, retro, cheerful, bold, friendly, high impact, friendly tone, retro flavor, whimsical display, rounded, blobby, soft corners, bouncy, chunky.
A heavy, rounded sans with swollen, soft-cornered shapes and a distinctly blobby silhouette. Counters are generally compact and ovoid, with smooth, continuous curves and minimal sharp terminals. The capitals read wide and sturdy, while the lowercase shows more irregular, slightly wavy stroke distribution that gives the line a lively rhythm. Numerals are similarly bulbous and simplified, prioritizing solid mass and clear silhouettes over fine detail.
Best suited to large-scale applications where its chunky silhouettes can shine: posters, headlines, storefront or event graphics, packaging, and bold brand marks. It can also work for short punchy phrases in social graphics or titles where a friendly, retro display voice is desired.
The overall tone is upbeat and informal, with a nostalgic, mid-century display feel. Its soft, inflated forms and bouncy rhythm convey friendliness and approachability, leaning more whimsical than corporate or technical.
This design appears intended to deliver maximum impact with a soft, approachable personality—combining simple rounded construction with subtly uneven, buoyant shapes to create a distinctive display texture.
Texture is dense and inky, creating strong color on the page; spacing appears generous enough to keep internal shapes from clogging at display sizes, though the small counters suggest it will feel especially compact as size decreases. The mix of steady geometry in some letters and intentionally uneven swelling in others adds character without turning into hand lettering.